Sam Finlator Sam Finlator
Praxis
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BriefSelf-initiated project exploring traditional crafts, encouraging engagement over passive reading.

InsightCraft knowledge lives in hands, shaped by material and environment. My own experience of stone lettering informed the approach.

OutcomePraxis paired physical objects and inserts with the publication to put craft in readers' hands. Kept small to travel out into the environment.
Colours taken from enviroment
Portal
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BriefBriefed by G . F . Smith to design a vinyl sleeve inspired by their Colorplan paper collection.

InsightThe work of Sedje Hemon informed the idea of a single line tracking the movement of the music.

OutcomeA custom coded p5.js sketch generated the drawing by reacting live to the audio. A still captured from the sketch formed the final sleeve. This was shortlisted by G . F . Smith.
Motus
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BriefAsked to create a museum of moving image in Manchester's iconic Toast Rack building.

InsightThe building's unique structure and the flexibility of moving image shaped the identity.

OutcomeA full brand system including logo, typography, colour, and motion, designed to flex across formats so the moving image work always stands at the forefront.
EastmanColor the first widely used colour film process
Towards the sun
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BriefA poetry film for the Manchester Poetry Library, based on towards the sun by fukudapero.

InsightThe poem moves between connection and cultural identity across distance, two places felt simultaneously.

OutcomeMulti-lingual text paired with split-screen footage from Manchester and Tokyo mirrors that experience directly. Made in collaboration with Joab Harrison and Beau Langmead.
CITALA
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BriefBrand Opus Hatch brief to create an alcohol-free brand.

InsightThe bold, hand-painted signage of mezcal-producing towns offered a visual language that felt authentic to the region without resorting to heritage cliches.

OutcomeWith bold, rough type against a neon colour palette, Citala positions itself as an uncompromising alternative that holds its own against alcoholic counterparts. The name is taken from the Nahuatl word for star.
Google Maps images from Oaxaca, Mexico's main mezcal producing area
X Sam Finlator Sam Finlator X
Research driven graphic designer working confidently across both print and digital. My approach balances investigation with clarity of clear visual communication, allowing me to translate ideas into accessible and engaging visual identities. With a particular interest in branding, I aim to a bring curiosity and attention to detail to every stage of the process, from concept development to production, while collaborating within team environments.
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